Four stages, from the first conversation to launch day.
Understand
We start by listening: to the founders, to the investors and clients they need to win, and to the market they are entering.
Key activities:
Founder and partner interviews
Investor and client perspective
Competitive review
Audit of the current brand
Define
We set the position, the story, and the name when one is needed, and agree them before anything is designed.
Key activities:
Positioning and story
Naming
Messaging
Creative direction
Create
We design the identity, build the website, and make the imagery as one system, so every piece agrees with the others.
Key activities:
Identity system
Launch website
Original photography
Brand guidelines
Launch
We hand over every file, guideline, and page ready to use, and stay close through the launch itself.
Key activities:
Website launch
File and asset handoff
Launch support
Team onboarding to the brand
In their words
Founders and partners on working with Krafft.
“Krafft gave me everything I needed to launch Palmetto with confidence—from naming to design to strategy. Will’s personal guidance, paired with Krafft’s creative clarity, made the process seamless.”
Collin Cooper
Managing Partner, Palmetto Capital
“Krafft has a rare gift for capturing the essence of what we do and turning it into stories that resonate. Will’s insight and Krafft’s creative execution have helped us connect with the clients we’re meant to serve.”
Bill Bogart
Partner, CaseBogart
“Krafft helped us define who we are and how to communicate it. Will’s ability to listen deeply, paired with Krafft’s execution, brought our brand to life with precision and soul.”
Andrew Sullivan
Founder, Grey Aspen Capital
“Krafft gave me everything I needed to launch Palmetto with confidence—from naming to design to strategy. Will’s personal guidance, paired with Krafft’s creative clarity, made the process seamless.”
Collin Cooper
Managing Partner, Palmetto Capital
“Krafft has a rare gift for capturing the essence of what we do and turning it into stories that resonate. Will’s insight and Krafft’s creative execution have helped us connect with the clients we’re meant to serve.”
Bill Bogart
Partner, CaseBogart
“Krafft helped us define who we are and how to communicate it. Will’s ability to listen deeply, paired with Krafft’s execution, brought our brand to life with precision and soul.”
Andrew Sullivan
Founder, Grey Aspen Capital
Launching or repositioning a firm? Tell us where you are going.
